Art: Basic Graphic Design

History of Graphic Design
The history of symbols

Task 1 Role of Graphic Design

"Graphic designers create visual designs for their clients and also oversee the production of the design. They use typography, illustration, color, photography and animation for implementation with printing, websites, environmental graphics, video and other means of visual communication. The graphic designer must organize the various elements visually to drive home a desired message"

There is 11 important thing about role of graphic design which is :-

Logos

A symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc. A small book usually having a paper cover

Greek, speech, word, First Known Use: 1587

Symbol

Something used for or regarded as representing something else; a material object representing something, often something immaterial; emblem, token, or sign. Also convention represents something else that is invisible.

1400-50; late Middle English < Latin symbol-um < Greek sýmbolon sign, equivalent to sym- sym- + -bolon, neuter for bolḗ (feminine) a throw

Websites

A computer connected to the internet that maintains a series of web pages on the World Wide Web. A set of interconnected webpages, usually including a homepage, generally located on the same server, and prepared and maintained as a collection of information by a person, group, or organization. website definition. (Or "website") Any computer on the Internet running a World-Wide Web server process.

Corporate Stationery

Advertisements

Advertisement. a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc. the action of making generally known; a calling to the attention of the public: The news of this event will receive wide advertisement. Advertising is always present, though people may not be aware of it. In today's world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorship, posters, clothes, events, colors, sounds, visuals and even people (endorsements).

Book Design

Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole.

In the words of Jan Tschichold, book design, "though largely forgotten today, methods and rules upon which it is impossible to improve, have been developed over centuries. To produce perfect books, these rules have to be brought back to life and applied Richard Hendel describes book design as "an arcane subject", and refers to the need for a context to understand what that means.

Brochures

A small book usually having a paper cover
A small, thin book or magazine that usually has many pictures and information about a product, a place, etc.

A brochure is a flyer, pamphlet or leaflet that is used to pass information about something. Brochures are advertising pieces mainly used to introduce a company or organization and inform about products and/or services to a target audience. Brochures are distributed by radio, handed personally or placed in brochure racks. They may be considered as grey literature. They are usually present also near tourist attractions.

Billboards

Large outdoor signboard

A billboard (sometimes also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.

Product Packaging

Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells.In many countries it is fully integrated into government, business, institutional, industrial, and personal use.

The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean

Posters

A large, usually printed placard, bill, or announcement, often illustrated, that is posted to advertise or publicize something. An artistic work, often a reproduction of an original painting or photograph, printed on a large sheet of paper. One that posts bills or notices.

A poster is any piece of printed paper designed to be attached to a wall or vertical surface Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians and films), propagandists, protesters and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to original artwork.

Greeting Cards

A decorated card with a message of good wishes that is sent or given to someone on a special occasion and a piece of paper or thin cardboard having any of a variety of shapes and formats and bearing a greeting or message of sentiment.

A greeting card is an illustrated, folded card featuring an expression of friendship or other sentiment. Although greeting cards are usually given on special occasions such as birthdays, Christmas or other holidays, they are also sent to convey thanks or express other feeling. Greeting cards, usually packaged with an envelope, come in a variety of styles. There are both mass-produced as well as handmade versions that are distributed by hundreds of companies large and small. While typically inexpensive, more elaborate cards with die-cuts or glued-on
decorations may be more expensive.

Element of Graphic Design

Element of graphic design is a process to create form or its a guide artwork and plan. Also known as Principle of graphic design.

What thing? Which thing or Concept? is Graphic Design?
Actually there is a few important things if we need to do or remember about the best graphic design or learnt about basic graphic design which is :-

Shape
Divide info graphic also knows as an area that is contained within implied line, or is seen and identified because of color or value changes. Shapes have two dimensions, length and width, and can be geometric or free-form. Design in painting is basically the planned arrangement of shapes in a work of art. In a picture, the shapes that the artist has placed are considered the positive shapes. The spaces around the shapes are the negative spaces. It is just as important to consider the negative space in a picture as the positive shapes.

Lines
Lines are used to divide space, direct the eye, and create forms. At the most basic level, straight lines are found in layouts to separate content, such as in magazine, newspaper, and website designs. This can of course go much further, with curved, dotted, and zigzag lines used as the defining elements on a page and as the basis for illustrations and graphics. Often, lines will be implied, meaning other elements of design will follow the path of line, such as type on a curve.

Color
CMYK, RGB
The color element has three properties: hue, intensity, and value. The hue is the type of color such as red, green, orange, and blue. The intensity is a measure of brightness and dullness. The value is how light or dark the color appears. The philosophy and phenomenon of color is described in detail later in this section.

Value
Value is how light or dark an area looks in a design. It is everything from the darkest of blacks through to the brightest of whites. Used correctly it will create depth, contrast and emphasis.The element of value is the darkness or lightness of a surface. It is typically used to represent volume, reveal the presence of a light source, and add realism to depth. Variations in shade are often the result of a light source.

Texture
Another design tool is texture, which officially is defined as the character of a surface. Texture on paper adds dimension, through repeated dots or lines, for example. Be careful when selecting textures; decide if you’re using a textured paper or adding it in the design. Using many different textures can be confusing and work against the overall design of a piece.

Space
Balanced or these is three basic shape types are Geometric (Circles, Squares, Triangles etc.), Natural (leaves, trees, people etc.) and abstract (icons, stylisations and graphic representations). Use carefully to create a visually pleasing design and eye-catching design.

Emphasis
Focus point or main point and also sometimes if the art or design too crowed it'll cost to no focus point. Emphasis is used by artists to create dominance and focus in their work. Artists can emphasize color, value, shapes, or other art elements to achieve dominance. Various kinds of contrast can be used to emphasize a center of interest.

Size
In graphic design, size is used to convey importance, attract attention and create contrast.

Typography
Typography is the art of arranging typefaces, selecting style, line spacing, layout and design as a means of solidifying language. There are many facets to typography, and only a brief investigation will be started here based around some common terms.

Baseline: The line on which all letters rest.
Beard line: The line reached by the descenders of lowercase letters.
Bowl: The round or elliptical parts of a letterform.
Cap line: The line reached by the top of uppercase letters.
Counter: The white space enclosed by a letterform, whether completely or partially.
Extenders: Extenders are the parts of letters that extend either below the baseline (descenders) or above the midline (ascenders).
Midline: The top of lowercase letters such as a, c, e and the top of the torso of lowercase letters such as b, d.
Serif: A stroke added to either the beginning or end of one of the main strokes of a letter.
Stem: The main stroke of a letter that is generally straight and not part of a bowl.
Topline: The line reached by the ascenders of lowercase letters.
X-height: The distance between the baseline and midline of an alphabet. The x-height is usually the height of the unextended lowercase letters.

Image

An iconic mental representation.
(Jungian psychology) a personal facade that one presents to the world.
A visual representation (of an object, scene, person or abstraction) produced on a surface
A standard, typical or perfect example.
Language used in a figurative or non literal sense.
Someone who closely resembles a famous person (especially an actor).
(mathematics) the set of values of the dependent variable for which a function is defined.
The general impression that something (a person, organization or product) presents to the public.
A representation of a person (especially in the form of sculpture).
(computing) an exact copy, e.g. a file that contains a copy of an entire disk drive.

Task 2
Hand-on exercise Task 2 magazines, brochures, logo and other printed project and try to define the element of Shape, Lines, Color, Typography, Art, Photography, Illustration, Texture.

Shape :-

Magazines
(RED BOX MARKED SHOWS AS THE SHAPE USED IN MAGAZINES)

Brochures

Logos

Lines :-
magazines
(RED BOX MARKED SHOWS AS THE ELEMENT LINE USED IN MAGAZINES)

(BLUE BOX MARKED SHOWS AS THE ELEMENT LINE USED IN MAGAZINES)

(RED BOX MARKED SHOWS AS THE ELEMENT LINE USED IN MAGAZINES)

Brochures

Logo's

Color :-
Magazines

Brochures

Logo's

Typography :-
Magazines

Brochures

Logo's

Art, Photography, Illustration :-
A visual representation (a picture or diagram) that is used make some subject more pleasing or easier to understand.Artwork that helps make something clear,attractive or Showing by example like an item of information that is typical of a class or group.

Magazines

Brochures

Logo's

Texture :-
Magazines

Brochures

Logo's

Task 3
Find an artist reference :-

Bibliography
Artist statement
Artist's Artworks with detail

Question?
1.What did you like or dislike about this artwork.
2.How successful do you think the artist

6 reference Art Artist from (International and Local Malaysia)
Bibliography (International)

Name : Andy Warhol

Born : Andrew Warhola August 6, 1928 Pittsburgh, Pennsylvania, United States

Died : February 22, 1987 (aged 58) New York City, New York, United States

Know for : Printmaking, painting, cinema, photography

Movement : Pop Art

Education : Carnegie Institute of Technology (Carnegie Mellon University)

Notable works :Chelsea Girls (1966 film)

Exploding Plastic Inevitable (1966 event) Campbell's Soup Cans (1962 painting)

Artist Quotes/Statement :-

"Everyone will be famous for 15 minutes"

"I LOVE IT WHEN YOU ASK ACTORS, WHAT'RE YOU DOING NOW?' AND THEY SAY, 'I'M BETWEEN ROLES.' TO BE LIVING 'LIFE BETWEEN ROLES,' THAT'S MY FAVORITE."

Andy Warhol's 15 minutes of fame has lasted 25 years. Born in 1928, he left a huge legacy behind when he passed away in 1987 after routine gall bladder surgery. From drawings, paintings and prints to videography, publishing and performance, he produced more than art -- he was essentially his own brand. From haunting black and white self-portraits to Polaroid snapshots of celebrities, many of the photos in the collection later became the inspiration for Warhol's most well-known Pop Art pieces.

Artist Artwork With Detail :-

After the Party, 1979

Andy Warhol (American, 1928–1987)

Title: After the Party, 1979

Medium: Prints and Multiples, Screenprint on Arches 88

Edition: 1000, 30 AP, 3 PP, 10 HC, this is example 434/1000

Size: 21.75 x 30.25 in. (55.2 x 76.8 cm.)

Movement: Pop Art

Catalogue: Modern Masters Inventory Catalogue

Campbell's Soup (Beef with vegetables and barley), 1968

Andy Warhol (American, 1928–1987)

Title: Campbell's Soup (Beef with vegetables and barley), 1968

Medium: Prints and Multiples, Screenprint on paper

Edition:35/250

Size: 35 x 23 in. (88.9 x 58.4 cm.)

Movement:Pop Art

Catalogue: Pollock Fine Art Inventory Catalogue

Marilyn, 1967

Andy Warhol (American, 1928–1987)

Title :Marilyn, 1967

Medium :Prints and Multiples, Color Silkscreen

Size :91.4 x 91.4 cm. (36 x 36 in.)

Movement :Pop Art

Catalogue :Lionel Gallery Inventory

Mao FS II .94

Artist: Andy Warhol (American, 1928–1987)

Title: Mao FS II .94

Medium: Prints and Multiples, Screen print on Beckett High White Paper

Edition: 250

Size: 36 x 36 in. (91.4 x 91.4 cm.)

Movement: Contemporary

Catalogue: AW Massey Fine Art Inventory Catalogue

Paramount, 1985

Andy Warhol (American, 1928–1987)

Title: Paramount, 1985

Medium: Prints and Multiples, Screenprint on Lenox Museum Board

Edition: 190

Size: 38 x 38 in. (96.5 x 96.5 cm.)

Movement:Contemporary, Pop Art

Catalogue: Galerie Ravin Inventory Catalogue

There is a few things I like about Andy Warhol Art which is make audience interest to see because most of the Art wrong painted or design were totally very colorful. But in other hand, sometimes I hate and didn't like about Andy Warhol Artwork which is there is some picture design by Andy Warhol were totally not used to display in public, in other mean is naked picture!

In my opinion I believed that Andy Warhol were successful Artist because He is the man who created the Pop Art movement and until now Pop Art still be using in this century, Which is icon or symbol of famous.

Bibliography (International)

Name : Claude Monet

Born : Oscar-Claude Monet

14 November 1840 Paris,France

Died : 5 December 1926(aged 86)

Giverny,France

Know for : Painter

Notable work(s) : Impression, Sunrise

Rouen Cathedral series London Parliament series Water Lilies HaystacksPoplars

Movement : Impressionism

Artist Quotes/Statement :

"color is my day-long obsession, joy and torment"

Claude Monet (1840 - 1925), the founder of Impressionism, was one of the most influential landscape painters in the history of art. Born in Paris, Monet met fellow Impressionists Renoir, Sisley and Bazille while enrolled in the studio of Glenyre. Monet painted outdoors to convey the fleeting effects of atmosphere, time of day, and season upon color and light. He represented natural color like a prism, breaking it down into its individual components. He often painted a series of the exact same view under different light and weather conditions.

Artist Artwork With Detail :-

Water Lilies

Title: Water Lilies

Painted by: Claude Oscar Monet

Dimensions: 36.22 inch wide x 35.04 inch high

Orientation: Landscape

Movement: Impression

Wild Poppies, Near Argenteuil

Title: Wild Poppies, Near Argenteuil

Painted by: Claude Oscar Monet

Location: Private Collection

Dimensions: 25.60 inch wide x 19.70 inch high

Orientation: Landscape

Movement: Impression

Self Portrait With A Beret

Title: Self Portrait With A Beret

Painted by: Claude Oscar Monet

Dimensions: 18.11 inch wide x 22.05 inch high

Orientation: Portrait

Movement: Impression

The Artists Family In The Garden

Title: The Artists Family In The Garden

Painted by: Claude Oscar Monet

Dimensions: 31.50 inch wide x 24.02 inch high

Orientation: Landscape

Movement: Impression

Woman With A Parasol Aka Study Of A Figure Outdoors (Facing Left)

Title: Woman With A Parasol Aka Study Of A Figure Outdoors (Facing Left)

Painted by: Claude Oscar Monet

Location: Musée D'Orsay, Paris, France

Dimensions: 34.65 inch wide x 51.58 inch high

Orientation: Portrait

Movement: Impression

Bibliography (International)

Name :Pablo Picasso

Born :Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Cipriano de la Santísima Trinidad Martyr Patricio Clito Ruíz y Picasso
25 October 1881 Málaga, Spain

Died :8 April 1973 (aged 91) Mougins, France

Known for :Painting, drawing, sculpture printmaking, ceramics, stage design, writing

Education :José Ruiz y Blasco (father), Real Academia de Bellas Artes de San Fernando

Notable work(s) :Les Demoiselles d'Avignon (1907)
Guernica (1937) The Weeping Woman (1937)

Movement :Cubism

Artist Quotes/Statement :-
"Artist a lie that make us realize the truth"

"Unlike in music, there are no child prodigies in painting. What people regard as premature genius is the genius of childhood. It gradually disappears as they get older. It is possible for such a child to become a real painter one day, perhaps even a great painter. But he would have to start right from the beginning. So far as I am concerned, I did not have that genius. My first drawings could never have been shown at an exhibition of children’s drawings. I lacked the clumsiness of a child, his naivety. I made academic drawings at the age of seven, the minute precision of which frightened me"

One of the most-recognized figures in 20th century art, Pablo Picasso (1881-1973) was a Spanish painter, sculptor, printmaker, ceramicist and stage designer. His early success, through the Blue Period (1901-1904) and Rose Period (1904-1906) led to the establishment of Cubism (1909-1912) – one of his major contributions to the art world. Picasso's personal life was as controversial as his work – he was known for his love affairs, often with studio models that became his muses. In addition to his many affairs, he had two wives and four children.

Artist Artworks with Detail

Three Musicians

Title : Three Musicians, 1921

Painted by : Pablo Picasso

Medium : Oil On Canvas

Size : 32cm x 32cm

Movement : Cubism

Guernica

Title: Guernica,1937

Painted by: Pablo Picasso

Medium: Oil On Canvas

Size: 40cm x 20cm

Movement: Surrealism

Old Guitarist

Title: Old Guitarist,1903

Painted by: Pablo Picasso

Medium: Oil On Panel

Size: 8cm x 11cm

Movement: Blue Period Art

The Lovers

Title: The Lovers,1923

Painted by: Pablo Picasso

Medium: Oil On Canvas

Size: 22cm x 28cm

Movement: Surrealism

The Seated Harlequin

Title: The Seated Harlequin,1923

Painted by: Pablo Picasso

Medium: Oil On Canvas

Size: 11cm x 14cm

Movement: Surrealism

Bibliography (Local, Malaysia)

Name : Datuk Chuah Thean Teng

Born : Fujian china 1914

Education: His early education at the Art College of Xiamen

Works : Came to Sotheast Asia in 1932 for working in a refinery glove.

Nationality : China

Artist Quotes/Statement

"Art is the vision of the artist, his creation, imagination and expression reflecting the artist's many degrees of feeling. It is an interplay of both emotional and visual expression where the illusions created convey the statements across. And through the different modes of expressions, we are compelled to seek some standard of value to enable us distinguish between them. This distinction is called the transformation of things."

Teng, as he is popularly known, was born in China in 1914, where he studied at the Amoy Art School. Although batik painting has been around for hundreds of years, it is remarkable that no one before Teng had ever thought of adapting this age-old craft as a medium of fine art. Teng first started in this medium in 1953 and therefore he can be considered the father of Batik Painting in Malaysia. According to Frank Sullivan, his productivity in batik painting is enormous...never satisfied, he is always experimenting, seeking to give new depth and range to his batik art ( ' Teng, Master of Batik '-exhibition catalogue, Commonwealth Institute of Art, London 1965).

Artist Artworks with Detail

Malaysia Life

Title: Malaysia Life

Painted by: Dato Chuah Thean Teng

Medium: Batik

Size: 92cm x 183cm

Self Portrait

Title: Self Portrait,1970

Painted by: Dato Chuah Thean Teng

Medium: Batik

Size: 61cm x 45cm

Waiting

Title: Waiting

Painted by: Dato Chuah Thean Teng

Medium: Batik

Size: 92cm x 61cm

Two Women And The Cow

Title: Two Women And The Cow,1988

Painted by: Dato Chuah Thean Teng

Medium: Batik

Size: 110cm x 112cm

Two Of A Kind

Title: Two Of A Kind,1967

Painted by: Dato Chuah Thean Teng

Medium: Batik

Size: 55cm x 45cm

Bibliography (Local, Malaysia)

Name : Ch’ng Huck Theng

Born : Born 1972 in Penang, Malaysia

Education: 1994 Bachelor of Commerce, Wollongong University, NSW, Australia 1995 Master of Commerce, Wollongong University, NSW, Australia

Nationality : Malaysia

Artist Quotes/Statement

"I compare my life to a piece of art. I came into this world naked, as if a piece of pure white canvas stretched onto a frame. As I grew, the sketches started to mark out their territories. Then came along the brushes and pallet knives with various colours ready to turn me into a masterpiece! As time progresses, this piece of art will be continuously appraised and criticized by the creator and passers-by. No one can really tell how good a painting is, until the artist finally signs his creation and puts it on display. But the interesting fact is that in life (and even in death) both the creator and the art piece will forever be linked together."

At the age of 33, Ch'ng Huck Theng is the ypungest founder and member in ArtGrup Penang. Author of ' The Surviving Pieces' and ' The Migrating Figuriness', Ch'ng is one fortuitous artist in the story of Malaysian art. Trained under an Australian bush scenery artist, Alan Upton, in the mid 1990s, he believed that the canvas is the depository of his internal monologue by combining his love for antiques and art. Having exhibited in a few joint exhibitions with prominent Malaysian artists, he had his first solo in 2002 sponsored by Cartier in Penang and subsequently with Alliance Francaise de Penang two years later.

Artist Artworks with Detail

First In Aust

Title: First In Aust,1995

Painted by: Ch'ng Huck Theng

Medium: Oil

Size: 47cm x 62 cm

Before the White Men

Title: Before the White Men,1995

Painted by: Ch'ng Huck Theng

Medium: Oil

Size: 41cm x 31cm

Hoping For The Best

Title: Hoping For The Best,2002

Painted by: Ch'ng Huck Theng

Medium: Oil

Size: 153cm x 183cm

The Creator

Title: The Creator,2003

Painted by: Ch'ng Huck Theng

Medium: Oil

Size: 153cm x 175cm 2003

Spring

Title: Spring,2002

Painted by: Ch'ng Huck Theng

Medium: Oil

Size: 92cm x 122cm

Bibliography (Local, Malaysia)

Name : Lee Khoon Choy

Born : in 1924 in Butterworth, Penang

Education: Lee was born in 1924 in Butterworth Yeok Keow Chinese School and Chung Ling High School in George Town, Penang,

Nationality : Malaysia

Artist Quotes/Statement

"My career as a journalist politician and diplomat brought me round the world. Whenever I went, I would take time off to sketch the scenes that fascinated me. I would then go back and put my impression on rice paper. I am particularly interested in historical monuments- the Egyptian pyramids, the Mexican pyramids, the Great Wall of China, the Temple of Heavens, Angkor Wat, Borobudur, Temples in Kyoto and Nara and the artifacts of Huangguoso,Painting takes me away from everthing.I forget the world. It gives me that kind of satisfaction which money cannot buy. It is the pleasure of life."

Lee Khoon Choy was a Malaysian teacher and journalist, and a Singaporean journalist, politician and diplomat, and an author and painter. He was a member of the Legislative Assembly of Singapore, a member of the first five Parliaments of Singapore, Senior Minister of State, and ambassador and high commissioner to eight countries.

Artist Artworks with Detail

Angkor Wat,Cambodia